Minimalist blog design: reachable content over looks
“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.”
~ Antoine de Saint-Exupéry
I know, I know, the quote may be overused but I still like it. I think that keeping a minimal website is great because it gives the visitors whatever they need and nothing more.
It may not be your design choice, it may not suit you for many reasons (think of a minimalist, mostly text Disney website - it just doesn’t work out, does it?), but minimalism as a way of thinking about your website forces you to care about the content and if that content is visible and easily reachable. You have to think about the utilitaristic design, the content design.
Why do users need my website for? What do they search on it? Who is my audience?
An example of bad content design: a restaurant’s website
Any restaurant’s website needs mostly these 3-4 things:
- location information: the address, maybe a map (Google Maps)
- contact information: the phone number for reservations, social media links (with Tripadvisor), maybe an e-mail
- opening time: especially on which weekdays is the restaurant is closed
- optional: the menu
Personally I never need anything else when browsing a restaurant’s website - any comment from the customers is usually on third party platforms like Tripadvisor. Yet I’ve found a restaurant’s website offering everything, including webcams of their hall but not any opening time. I had to call them to find out that they were closed on Mondays. What the hell do you have a website for?
Lesson: think about what do users need on your website.
My blog went minimal
The center of any blog is its content, not its look.
Some photographers post their pictures on their blog, some artists may link and comment their creations posted elsewhere (Soundcloud, Deviantart etc.), developers/IT-people share their code and software solutions but mostly blogs are for textual content. Written words. So that’s the key point: text.
It should be simple, readable without distractions, ads, animated stuff and anything else.
My blog went through a few theme changes: Customizr, Matheson, and then Decode. As you may notice from the screenshots, the design went steadily from a standard poorly made corporate-like page to a minimalist blog.
Now with the switch from Wordpress to Hugo, I’ve experimented with even more minimalism, since the website was completely rebuilt from the very foundation. I’ve customized the awesome and simple Hugo Zen theme with the social/contact icons of Decode and minified it as much as possible.
Minimalist blog guidelines
I kept in mind that my blog’s content should look nice:
- even without CSS
- in a command line browser like links, elinks, lynx or w3m
- when printed on paper or PDF
- with F.lux activated (a great software, BTW) which converts your screen colors into orange-yellowish to reduce eye-strain during the night
- with F.lux’s Darkroom mode activated, which makes your screen black and red only, no other colors
- in black and white only
- in negative (inverted colors)
- in browser readers (Firefox and Safari have one integrated)
- while using a screen reader (I’m still working to improve that) - this is important for blind visitors or anybody who wants to listed to your last post while driving their car
When all/most of this worked, at least in a decent way, I was reassured that my website’s content could be reached and read with ease. Please note that we are not talking about responsiveness, screen sizes etc. It’s quite obvious that should always be included anyway!
I do realize it may seem limiting but take it as a challenge or just about a critical point of view that helps creating a better blog: it’s about the content, nothing more nothing less. Why should I develop and administrate more stuff my users are not visiting my website for?
A simple example: nobody needs featured images of the posts on the home page, where visitors are still trying to figure out what the website is about and what article to read. Show them just in the post’s webpage. In my case, I removed all of them completely, since they were mostly meaningless. In case I need a picture, it will be part of the post body, not a featured one.
Of course I’m not posting pure plain txt files on the web. I mean, we are not in the 1980’s, some graphic and typographic design is needed to make the text readable. Choose a good font, limit the column width so your eyes move just the right amount while reading and there are text sizes, whitespacing, line sizes. Oh, and never ever justify.
Here are some guidelines on keeping it simple but nice at the same time.
Customizing an existing theme for your CMS/blogging platform
If you are a web developer you may know better tricks than me, but my line of work is: pick a theme you like and customize it. The theme was developed by somebody with more experience and will probably be responsive, elegant and have some design guidelines. Changing and tweaking something already stable is easier than writing it from scratch. After that, you can share your changes with the theme author! Let’s keep it open source!